Setting marketing goals is key to the success of any school or academy operating in the field of education, whether online or offline, and is an essential part of any successful marketing plan, translating the brand's vision into clear and measurable goals. Marketing goals are simply the compass that guides a company's strategies toward achieving…

Successful marketing depends on a deep understanding of the customer's purchasing journey. This journey, known as the “Buyer's Journey,” goes through five main stages, each with unique needs and challenges that require carefully designed content. Let's review these stages in detail, focusing on how to design content that effectively serves each stage. Awareness Stage: Introducing…

In a fast-paced digital world, the education sector faces unique challenges when it comes to marketing. Whether you are a school, academy, online learning platform, or private tutor, reaching the right audience and standing out in a crowded educational landscape requires carefully considered strategies. In this article, we will review the best marketing strategies designed…